Catholic Sisters Strategy leads to social media campaign

Information lifts up good news about Sisters and dispels a few myths

by Renae Bauer 
published December 2016

Nearly three years ago the Conrad Hilton Foundation established the global initiative called the Catholic Sisters Strategy. Its purpose was to strengthen congregations by addressing membership, leadership and stewardship needs. 

One of the first outcomes was the creation of National Catholic Sisters Week which is celebrated every year from March 8 to 14. 

A more recent outcome has been the “Sister to All” social media campaign. Appearing on Facebook, Twitter and Instagram, the #SisterToAll campaign encouraged all women’s congregations to share six key research findings:

  • Americans view Sisters favorably (72% overall, 87% among Catholics)
  • More than one-third of Americans are interested in learning more about Sisters
  • 25% of Catholic women have considered becoming a Sister
  • Dispel the perception (42%) that the majority of Sisters still wear habits
  • Dispel the perception (21%) that Sisters live in seclusion
  • Dispel the perception (37%) that Sisters’ work doesn’t impact non-Catholics 

According to the foundation, more than 745,000 people interacted with the posts. To learn more about “Sister to All” visit

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